Over the past two decades, I’ve built creative worlds that live at the intersection of beauty, fashion, and storytelling. My work has always been about more than visuals — it’s about shaping how people feel when they encounter a brand. I’ve led global campaigns, developed brand identities from scratch, and directed award-winning content that merges art, culture, and commerce in a way that feels timeless yet alive. Based in Los Angeles, I founded Oblivion, my creative studio, as a space to explore visual storytelling in its purest form — where strategy, intuition, and aesthetic integrity coexist. Through Oblivion, I consult and collaborate with brands like Gucci Beauty, HOURGLASS, Kitsch, Glow Recipe, Kind Science, Estee Lauder, Disney, Netflix, GM Reverie, VERT HOUSE,  and Depop, shaping everything from campaign photography and prop styling to holistic creative direction and brand launches. It’s a multidisciplinary practice that allows me to bridge my experience in beauty, luxury, and lifestyle with a more instinctive, art-driven approach.

Previously, I served as Global Creative Director for Hourglass Cosmetics (Unilever), where I oversaw campaigns, rebrands, and content that redefined cruelty-free luxury — including the award-winning “Eye to Eye” campaign with Mark Seliger. As Creative Director at Kitsch,I led a full-scale brand reinvention that helped propel 80%+ annual growth, expanded retail presence across Target, Ulta, and Amazon, and introduced collaborations with Barbie and Disney.

Earlier chapters of my career were spent in New York (born + raised), leading creative and PR initiatives for brands like Bumble and bumble (Estée Lauder), Alexis Bittar, and Chanel, where I honed my eye for detail, storytelling, and image-making. Those years grounded me in the artistry and precision that still define my work today.

I’m drawn to brands and teams that share my belief that beauty — in all its forms — has the power to connect, provoke, and transform. My goal has always been to create work that doesn’t just sell a product, but builds a world people want to live in.

Reach out! Let’s make some magic.

xx

BOOKINGS & INQUIRIES:

samshawcreative@gmail.com